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All businesses need effective copy to sell.

Copy is fundamental, because it’s about substance: what you want to say, as well as how you want to say it.

While content and design help you establish trust and authority, good copy is what motivates, encourages, and convinces your audience to engage with your business.

I appreciate the right words don’t always come easily. You are fully aware of their potential to demonstrate value and engage an audience, but do you struggle to articulate your message and the essence of what you do?

Let me help you.

I write copy for websites, pieces for blogs and PR stories for the media. I write company literature, direct mail, customer emails and letters.

You may already have a clear brief, if so that’s great! But if not, don’t sweat. I enjoy crafting a story, setting the tone, and adopting the right style to engage with your key customers.

But I don’t just start writing.

I make sure I completely understand what you want to say – who you’re saying it to and why you’re saying it – all before I write a word.
With thoughtful analysis of your market and use of the right tone of voice, I can deliver clear, objective copy that identifies what people really care about and subsequently drives them to take the desired action.

Good copy can often be overlooked, but it’s what will set you apart from your competitors. It’s what will help your business stand out, cut through the noise and appeal to people where it matters.

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