Third Line Analytics commissioned Holly from Friday Marketing to write copy for its new B2B website encompassing 6 different pages. The brief involved making a technically challenging and complex offer understandable to those who aren’t experts in data analytics, addressing prospects in a friendly down to earth way. Holly’s copy was truly excellent: she met the brief to a tee and ensured that key sales messages weren’t lost amidst myriad technical explanations. The result is a website that has been characterised by colleagues and prospects as being both visually arresting and easy to understand. 3LA would not hesitate to recommend Holly given her ability to clearly grasp the essentials of the brief and produce very high quality copy text.