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Entrepreneur, Simon Moorcroft, recognised the logistical challenges faced by employers and employees when joining a new company and wanted to create an online, onboarding service with a difference. A pioneering web application, Ready to Work had huge ambitions from the outset and as soon as I was introduced to Simon, I was keen to be involved in the project.

My work

The brief was exciting – Simon had a ground-breaking concept but needed a strong brand identity with clear messaging to take the onboarding service to market. With the luxury of a blank canvas, I worked within a small team to set about designing a visual identity and developing a differentiated, customer-oriented proposition.

My role included briefing the animation team, managing the development of the explainer video, writing all copy to accompany the animation and on-line brochure, and creating concise content with a clear tone of voice across all platforms.

I relish an opportunity to work with start-ups, and today Ready to Work is the new specialist in onboarding, having successfully set itself apart from other competitors within the industry.


Simon says...

Holly and I worked together during the concept phase of Ready to Work, when she came on board to help create our messaging. She provided a service way beyond delivering copy for the website and explainer video and gave herself totally to the project, working beyond what was expected. Going the extra mile is an over-used term, however not when describing Holly Shannon. She was extremely professional and extraordinarily talented in composing the words to describe a new business, that will change the recruitment market sector. Holly understood what was needed and delivered.

Simon Moorcroft
Founder and Director at Ready to Work and Director at Moorcroft Consulting


Content creation

Content Creation:

Brochure & explainer video copy
Proposition development
Project manager icon


Animated video
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