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Background

A well-established beauty salon, this Bristol business first opened its doors over a decade ago. In the last few years, it’s doubled in size and owner Lucy Bamber could see it was time to engage extra support to help take her business to the next level.

I love working with local businesses and when Lucy first approached me to see if I’d be keen to advise on her marketing activity, I could not wait to get started. One of the key drivers was to enable Icon Beauty to reach a wider audience across a larger area, and compete with other luxury salons in Bristol – to succeed I could see this was going to require a fresh strategy and a longer-term approach to planning.

My work

Fast forward several years and I am delighted to still be working alongside Lucy. I manage all the salon’s day-to-day marketing, including content creation for multiple platforms, all promotional offers, PR & advertising, social media, and anything else that gets thrown my way! During this period, I have also managed several specific projects, including a new website build, new brochure and portfolio of marketing assets, implementation of new services and a brand refresh.

Needless to say, whatever I am working on I am continually looking for new opportunities for the business – ways in which to improve communications and ultimately increase sales. Investing in marketing and a focused resource has paid off. With a clear tone of voice and a strong identity, Icon Beauty has successfully set itself apart from the traditional salon template. This has created a positive impact on business with an increase in client bookings and a noticeably raised profile.

I am proud to be part of the Icon Beauty team and am excited to be part of the continued growth of this great Gloucester Road business.

Icon Beauty logo

Lucy says...

I have worked with Holly for several years and she has completely transformed my business. She initially helped me re-brand and re-design all my marketing materials and website, and we now work alongside each other running the business.

Holly is very friendly and easy to work with, extremely organised and pays incredible attention to detail – she’s continually one step ahead of me and already ‘on it’ every time I ask her how she thinks we should approach a task! I love working with Holly because she is professional, hardworking and always goes above and beyond. She is knowledgeable and consistently comes up with new ideas and fresh ways of approaching things. She is also great at sticking to budgets and keeping me focused and on track!

Her passion and enthusiasm for her work is inspiring and she’s proved to be a huge asset to my business. Her support has been invaluable, and I now couldn’t be without her. I highly recommend Holly and I’m looking forward to many more years of working together.

Lucy Bamber
Owner of Icon Beauty

Services

Content creation

Content Creation:

Copy writing
Website copy
Social media
Press releases
Newsletters
Promotional material
Customer emails
Blogs
Ideas

Marketing Manager:

Strategy & planning
Project management
Advertising & promotions
Social media management
PR & communications
Project manager icon

Projects:

Events
New website
Brand refresh
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