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What is a BID? In a nutshell it’s a business led initiative which gives local organisations the power to raise funds locally, which are then spent locally to improve their own trading environment. The Clifton Village BID supports 300 businesses within the area and works collaboratively on projects that enhance the Village, encourages businesses to prosper and ensures the district continues to be an attractive location to visit within the city of Bristol.

My work

From 2016 – 2018 one of my freelance positions was as the BID Manager for Clifton Village. A very visible and challenging role that required a high level of interpersonal skills, communication, diplomacy and project management.

It involved developing and delivering a variety of projects and services, whilst maintaining effective relationships with stakeholders at all levels and reporting regularly to the BID Board.

I was responsible for ensuring the BID offered exciting events that would promote local businesses, improve commercial viability, and increase footfall. This included working with Bristol City Council, local residents and businesses when planning and delivering large events such as the ‘Christmas Light Switch On’, the ‘Tour of Britain Big Screen’ and ‘CliftonFest’.

I wrote and created content for newsletters, blogs, the website and annual leaflet and organised breakfast clubs and business forums. I was also involved in a special signage project to promote travel to Clifton Village and green initiatives such as the bee-friendly planters and ‘Clifton in Bloom’.

Proactive promotion of the Village was essential, and I worked with PR agencies, Destination Bristol, Bristol City Council, the press, and media to ensure the best interests of local businesses were always represented.

The achievement I am most proud of though is steering the BID through a successful re-ballot and ensuring a further 5-year tenure. Not an easy task in today’s economic climate and after recruiting a new Board I left the BID in a strong position to serve the businesses of Clifton Village.


Richard says...

Holly was an excellent BID Manager. During the time I worked with her I always found her enthusiastic, cheerful, reliable, and extremely capable in what was a remarkably diverse role. Often working on her own, she planned and delivered numerous projects including a largescale multi-site music event ‘Clifton Fest’ and the biggest Christmas Light Switch-On in the South West. She liaised with media and publishers to promote the BID ensuring the correct message was communicated. She engaged with businesses large and small and was also responsible for all member recruitment and communication. She represented the BID with other stakeholders within the community and the public realm and successfully delivered a re-ballot and I would not hesitate to work with Holly again.

Richard Davis
Chairman BID Clifton Village


Content creation

Content Creation:

Website copy
Social media
Press releases
Promotional material
Stakeholder material

Marketing Manager:

Strategy & planning
Project management
Advertising & promotions
PR & communications
Project manager icon


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