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ChoirJam was founded in Keynsham in 2011 by talented singer, songwriter and musician, Emma Hutchinson. Her unique, accessible approach to group singing led to the concept quickly taking off and the choir soon grew. In 2016 Emma approached me to see if I could help support her with the organisation’s communication, events, and general administration…

We have been working together ever since.

My work

Over the past few years my role has expanded – I liaise with Emma on a weekly basis and part of my remit is to create and deliver the choir’s PR and communication. This includes press releases, social media content, member’s emails, and advertising. I also help Emma select, plan, and deliver events and weekend workshops. The social side of the choir is one of it’s USPs, and the concerts and gigs ChoirJam put on are not just vital for membership retention and recruitment, they also raise valuable funds for local charities.

Emma is an expert at what she does and by engaging my support on an on-going basis she has been able to focus more on what she does best. 10 years after first starting out, 150 “Jammers” now meet at Emma’s weekly sessions to sing, laugh, and catch up with their friends. In fact, it’s so successful the choir is currently full and has a waiting list many can only dream of.


Emma says...

Holly and I have been working together since 2016 and she is one of the best things to happen to my business. Her varied skillset means she is equally comfortable writing press releases, liaising with venues and suppliers, communicating with potential and existing members and keeping track of systems. Holly knows that communication is key, and she can be relied on to use the right tone in every situation. She’s a great sounding board and particularly good at keeping me on track, and always goes the extra mile to make sure the job is done to everyone’s satisfaction. She has contributed creative ideas which have gone on to become an integral part of the business and introduced me to new apps and software which make both our lives easier and have helped develop the business further. She always keeps me updated on her hours and schedule, so I can make the best use of her time and get the most from my budget. Her warmth and sense of humour make her a pleasure to work with. She is an asset to any business and I completely recommend her to anyone needing a freelancer with her skillset.

Emma Hutchinson
Founder of ChoirJam


Content creation

Content Creation:

Website copy
Social media
Press releases
Member emails

Marketing Manager:

Strategy & planning
Project management
Advertising & promotions
Social media management
PR & communications
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